Inside The Secret Business Mind Of TikTok Star Bryce Hall
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Bryce Hall has amassed a following of over 21 million on TikTok with his variety of videos, which includes dancing and lip syncing videos to mention a few. It is possible to make a fortune from TikTok, but a fellow content creators such as Addison Rae and Bella Poarch are able to make millions through their sponsor deals and pursuing other forms of entertainment outside of the platform. A 22 year old Bryce Hall has already garnered business opportunities that most people would not be able to imagine in their lifetime.
Capital University
In September 2020, Bryce Hall launched a finance podcast called Capital University with investor Anthony Pompliano. He said to People Magazine the purpose of this podcast was so that Pompliano can teach him about how to manage his money and felt his audience could also apply this advice into their own lives. He continued, "I always thought money was an object" and "I was spending money before I even had it."
Ani
Hall along with Tik Toker Josh Richards made an announcement about the their energy drink company Ani just two months before he started his finance podcast. One of the collaborators with Ani includes TalentX’s CEO Warren Lentz, who said in a statement that the drink is "not a typical white label model; this is a brand new company. Josh and the team developed the formula from scratch with the intention of offering Gen-Z a lifestyle energy drink that resonates with them — a true alternative to Diet Coke or Red Bull."
Angel Investor
According to Forbes, Hall is an angel investor for companies including AON3D, Stir,Humaning and Lendtable. Investopia defines this kind investor as "a high-net-worth individual who provides financial backing for small startups or entrepreneurs, typically in exchange for ownership equity in the company."
Related: The Original Influencer: When Marilyn Monroe Redefined The Culture
Return On Investment
In a interview with International Business Times, Hall went into deeper detail on what motivates him to invest with a company. He said, "I generally look for companies that I want to learn about. I made an investment into an aerospace company AON3D that I am really excited about. The founder of Y Combinator company is brilliant, and I was really excited to learn about the company, so, I put in some money and am proud to be on the journey with them. Their biggest competitor sold at a 97X multiple a few weeks back so that gives me signs that there could be really good returns here too."
He also mentioned about what attracted him to Lendtable. Hall continued, "one of my business partners called me and said 'Sheridan (CEO of Lendtable) is coming over this weekend and you need to meet him' so we sat down and he blew me away. He went to Northwestern at 15 and worked at Goldman Sachs. His idea for proprietary 401K lending is brilliant and something I know will take off."
Poppi
The Dallas News reported that Bryce Hall along with other names like Russell Westbrook, Halsey, Ellie Goulding and more have invested in Poppi. It is a carbonated drink that mixes fruit juices with apple cider vinegar. The origins of Poppi started when the founders Allison and Stephen Ellis pitched this company on the business reality show Sharktank.
No Brand Deals
Other Tik Tokers like Charli D'Amelio willingly take brand deals and Bryce Hall chooses not do. On a episode of Capital University, Hall and Josh Richards discussed their reasoning behind it. Hall opened it by saying, "we're going down the route of wanting to own everything." Richards continued, "there's two different ways where we can make our income and that's the instantaneous, draw merch, do a brand deal, post a YouTube video or we can actually make money over time and something with more longevity. Get equity in companies instead of the actual paycheck. And that's the path that we've for." Hall concluded, "I feel like we are definitely encouraging everyone that's watching and listening. Whether you're an influencer or wanting to become an influencer, I say go down that route too. Because in the long run, it's definitely going to be the most successful route."
Boxing Matches
While Bryce Hall came on the losing end of the boxing match between him and Youtuber Austin McBroom, both parties were on the winning end with their pay day. According to Complex, Hall stated that he would receive 4% of earnings from the pay per view event. This means Hall and McBroom got payed $4 million for their fight.
Read Next: How Influencer Josh Richards is Turning TikTokers into Angel Investors
Sources: People Magazine, Tube Filter, Forbes, Investopedia, IB Times, Dallas News,Complex
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